They key aspects that I took away from this week's work were that there is no point of having a website if no one is going to use it. Therefore, in order to build traffic, management must identify the target market, the techniques used to build traffic (i.e. search marketing, online PR, viral marketing etc), and have correct timing.
I learnt the importance of viral marketing as it can encourage and promote word of mouth (whether good or bad), the differences between affiliate marketing and Pay Per Click advertising, the usefulness of sites such as Vurr.com to select the appropriate key word to drive users to a particular site, and how DMoz cleans up and culls out bad content so that users receive the most up-to-date and accurate information. Anyone can sign up to be a DMoz editor, so if you're interested, click on the following link: http://www.dmoz.org/help/become.html
I learnt the importance of viral marketing as it can encourage and promote word of mouth (whether good or bad), the differences between affiliate marketing and Pay Per Click advertising, the usefulness of sites such as Vurr.com to select the appropriate key word to drive users to a particular site, and how DMoz cleans up and culls out bad content so that users receive the most up-to-date and accurate information. Anyone can sign up to be a DMoz editor, so if you're interested, click on the following link: http://www.dmoz.org/help/become.html
No comments:
Post a Comment