This week we learnt about the two basic levels of brand awareness: brand recognition and brand recall. Once consumers are 'aware' of the brand, it is crucial that there is a strong brand image to further push consumers to adopt the product.
Brands ultimately influence our buying decisions. They also tell 'stories' about people and make people feel a certain way. For example, the people who drive BMWs or who wear Rolex watches. Consumers are spending less time using traditional media such as television, radio and newspapers, and are spending more time online. Therefore it is crucial that we, as future marketers, must be familiar of new media that consumers use to target our product/service to.
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