Week Ten - Reflection on Learning

It took me longer than usual to complete this week's questions. However, I learnt a great deal from doing them. Firstly, it was surprising to learn that emails motivate and stimulate 88 per cent of consumers to use certain products and services. This just demonstrates that we are moving further and further into a technology-driven world.

We learnt that Maslow's hierarchy of needs can sometimes be too simplistic, and we need to understand the wants and needs of consumers in order to encourage them to purchase (online and offline). Customers can be categorised into Explorers, Hunters or Trackers. We must firstly identify the drivers of brand trust and engage consumers, which stimulates their purchase intent. The outcome of the purchase can lead to customer loyalty, and the customer may therefore be an advocate for the brand.

I thought that both YouTube videos were very interesting but long. I decided to watch the full-versions of each to gain a better understanding, especially the Yahoo video an how they develop their social network.