Week Two - Reflection on Learning

This week was a little less overwhelming. I gained a better understanding of the purpose of our blogger and e-portfolio pages.

I found it interesting to learn about Chaffney and Smith's six choices for online marketing, and the purposes of each. These six choices represent what marketers are trying to promote and communicate in their websites, the type of budget they posses and how they want to interact with the consumer.

We also focused on examples of poor marketing and how it can affect the relationship with the consumer. For example, impersonal responses or no response at all to the consumer can damage their perception of the brand.

I discovered that in order for an organisation to be profitable and maintain a sustainable relationship with consumers, they need to pursue the right strategy to build their campaign.