Wednesday, August 19, 2009

Week Four - Reflection on Learning


This week made it obvious that online marketing is in fact much more cost effective to a business than offline marketing. The growth of online advertising is phenomenal. For example, it is predicted that the online advertising in the US will grow from $26.1 billion this year to $45.5 billion in 2012. However, both online and offline marketing work well together as they reach a larger target audience.

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