Virtual Presentation - Topic & Action Plan

1. List the two websites.
The two websites I will be analysing are:
StrawberryNet: http://www.strawberrynet.com/
Commonwealth Bank of Australia: http://www.commbank.com.au/

2. Briefly explain why you think the sites chosen are suitable examples to analyse.

Both sites are suitable to analyse as they facilitate customer transactions. For example, customers using the Commonwealth Bank (CBA) website can transfer money between accounts, pay bills and receive direct deposits. StrawberryNet, however, enables customers to purchase products online. I believe that it is important to analyse the CBA website as it is a popular website used for everyday banking and transactions. Each website entails many components and therefore would be interesting examples to analyse and assess.

3. Describe the nature of business conducted on each site.

The CBA website is a banking institution in the service industry that supports transactional services. StrawberryNet is a retail company that sells online discounted skincare and cosmetics.

4. Provide an action plan describing how you intend to present your findings.

The purpose of this task is to conduct a widespread analysis on two websites from a marketing perspective. I will use my portfolio page to list my analysis and findings. It will be a text-based report with the inclusion of images. The content of my analysis will be as follows:

Target market:

• The segments that have been identified as likely users of the websites.

Online value proposition:

• The unique advantages of being online (e.g. more convenient, cheaper to buy online).


• What makes the sites different from the competitors?


• How do they make a difference to the users' lives?

Design & format:

• Layout


• Colours


• Fonts


• Images

Navigation & functionality:

• The ease/difficulty of navigating between pages.


• Are links important to destinations available?


• Are there broken links that lead to dead pages?


• Is it easy to understand and execute the product purchase process?

Interactivity:

• Are there customer feedback pages?


• Is there provision for question and answers?


• How easy is it to contact the company?


• Are there contact telephone numbers or emails?


• What is the level of responsiveness to complaints and queries?

Product/Service information:

• Is there sufficient information regarding the rules and regulations of purchase?


• Is there explanatory information regarding the purchase process?


• Is product information supplied by the seller/s often misleading or incorrect?

Security/Privacy:

• What are the potential security challenges? (e.g. credit card fraud/computer viruses).


• How do the websites ensure security? (e.g. firewalls/filters).

Company information:

• How do the websites portray the brand of the company? (e.g. providing background information on company history, founders and current employees).

Key findings:

• The main points of interest identified in the analysis.

Suggestions:

• Feedback and ideas to improve the websites from a marketing perspective.