This week we viewed a YouTube clip by Seth Godin titled 'All Marketers Are Liars'. Basically it outlined that in order for customers to talk about a product or service, it needs to be remarkable. The product needs to be delivered in a relevant, personal and anticipated way to people who actually want it. It also needs to be positioned in the right place, time and in the form that people want to get it.We learnt that an important key element in promotional marketing is word-of-mouth. It is free, effective (as long it is positive) and doesn't require valuable resources (e.g. sales force). 'Flipping the funnel' is a method of getting a message distributed.
Google is certainly an innovative service that has change the way that many marketers think and do business.
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